
“This is a victory for us and a loss for Japan,” Kim Ga-young, an official with Korea’s World Cup bidding committee, told the Reuters news agency in Seoul. “The Japanese were all along against the idea of co-hosting, but they accepted it at the last minute. We won.”
“This is the worst-case scenario,” Kenji Mori, managing director of Japan’s professional J League, told Reuters in Tokyo, while one of the league’s coaches, Yasuhiko Okudera, said, “It’s going to be terrible, but we have to think positive.”
A quarter of a century ago, on 31 May 1996, the nations with the two strongest bids to host the 2002 World Cup were asked to do FIFA a favour. The global federation, not for the first time, had put itself in an awkward position through political manoeuvres and internal division, and choosing between the two was considered a more than usually delicate matter. Thus were two ornery neighbours, having spent tens of millions of dollars trying to persuade FIFA delegates that the other bid was inferior and/or unworkable, compelled to set aside their mutual antagonism and join forces in the interests of the first ever World Cup in Asia. Yes, the unthinkable: to co-host. The above quotes from the following day’s New York Times made me chuckle.
Several things were unclear at this point. Japan had never made it to the finals before, while South Korea had made four appearances. Would both countries qualify automatically as hosts? Would North Korea be involved, in the interests of reunification? Which country would stage the final? Not to mention the hundreds of other logistical and financial concerns about the organization of the event. The South Korean president Kim Young-Sam said, “The co-hosting of the 2002 World Cup between South Korea and Japan will be an opportunity to further solidify friendly relations.” Which was more optimistic than most. [To read much more about the bid and K-J relations, try this excellent article.]
In May 1996, the reigning Korean and Asian champions were Ilhwa Chunma, the club owned by Sun Myung-Moon (founder of the “Moonies”, a.k.a. the Unification Church). They had been playing home games at the Dongdaemun Stadium in east-central Seoul, as had the other two capital-based teams, LG Cheetahs and Yukong Elephants. However, the governing body, with government support, decided that, to encourage the spread of the game throughout the country, the Seoul teams would be banished from the city limits. They could come back if they constructed a football-specific stadium themselves. (Such top-down control was normal in Korean professional football: since its beginnings in 1983 there had been a regional franchise system in place.) Thus Ilhwa Chunma were now officially known as Cheonan Ilhwa Chunma and based 90km down the road. The Elephants had moved to Bucheon (well, Mokdong, while the Bucheon stadium was being built), and Cheetahs were now to be found in Anyang. Since the latter two locations were just 25km from Dongdaemun, one could question how far the game was really being spread by this decision.
Six years to the day after the FIFA decision was taken, the competition kicked off with a match between defending world and European champions France, and unfancied debutants Senegal, in the Seoul World Cup Stadium. It was Senegal’s first World Cup finals appearance, and the biggest day in the country’s footballing history. A memorable result ensued, thanks to a goal from the late Pape Bouba Diop.
Yet the South Korean capital, home to almost half of the country’s population, would host only two further matches in the tournament: the group game between Turkey and China and the semi-final which saw South Korea’s improbable run come to an end at the hands of the Germans. This paucity of games was because there were nine other cities in South Korea, besides the ten in Japan, which fulfilled hosting duties. France in 1998 had managed to accommodate the same number of matches with ten venues altogether. So the capital’s fans did not witness in person their team beat Poland and Portugal (in Busan and Incheon), nor their incredible knockouts of Italy (Daejeon) and Spain (Gwangju). Senegal scored possibly the best team goal, in Daegu against Denmark. Seogwipo saw Roberto Carlos’ free-kick against China. Suwon got to see Brazil 5, Costa Rica 2. Ulsan saw Dario Rodriguez’s volley and Rivaldo’s play-acting – in the space of three days. Now that’s what I call spreading the game around the country.
FC Seoul is the current incarnation of LG Cheetahs, mentioned earlier. Their move back to the capital was the outcome of a rather shoddy process in 2004: the KFA and the city of Seoul wanted a tenant for the stadium and offered incentives to lure back a provincial club (which, since 1996, was all of the clubs). After an unsuccessful attempt to launch a new club, eventually LG moved its footballing arm from Anyang. (Just like Bucheon locals after the Jeju United fiasco, the people of Anyang formed a new team to replace the club that was stolen from them. FC Anyang currently compete in K2.) Since moving into the Seoul stadium, the club has added three league titles to the three it won as the Cheetahs, but has often struggled for the success which its home and its financial backing demand. In FC Seoul’s last title-winning season, for example, the ground was over half full only twice, for the visits of traditional arch-rivals Suwon Samsung Bluewings. They almost got relegated in 2018 and finished ninth out of twelve in 2020.
Perhaps unsurprisingly, many of the Korean venues built for the occasion are now white elephants. The football clubs of Incheon, Daegu and Gwangju no longer use the World Cup stadiums in their cities and have moved into less cavernous premises. One club had to be moved the length of the country and across the sea to make use of Seogwipo’s massive empty orange structure, and on a really good day attracts 15% of its capacity. But Seoul’s biggest sporting venue is still in regular use for football, and it is a magnificent sight. I’ve been to watch three FC Seoul matches now: one Asian Champions League fixture, on a pre-Covid winter evening, against a limited Malaysian side; the second a totally underwhelming pin-drop-atmosphere mid-pandemic K-League affair against who-cares; and most recently (and memorably) a cup match against upstart local rivals Seoul E-Land, the first ever meeting of the two sides, from which the K2 visitors emerged victorious. However, the stewards enforced the Covid-related ban on away supporters by expelling any furtive E-Land fans in short order, meaning that only the neutrally-attired, silently smug ones could remain to enjoy the occasion.
The dedicated metro station, on line 6 and handy for the expat hub of Itaewon, opened in 2000. There’s a weird little concrete amphitheatre at the exit, perhaps for fans to gather, and, at the top of the escalator, just before you hit the club shop and a cafe where you can buy a branded FC Seoul americano, there is that holy grail of Korean outings, a well-appointed convenience store. It’s a GS25, naturally, operated by the sister company of LG which still owns the football club, and it has the exact requirements for a good ‘marting’ experience: picnic benches outside, away from busy roads, and 4 cans of good local beer for man won ($10). The ideal matchday preparation. There is also a supermarket, a mall, a cinema, a sauna where you can stay the night, and a football museum, all on site.
Here is a selection of rubbish photos from my AFC and FA Cup visits…


















When I get to it, at one minute to two, the stadium complex is pretty impressive, despite the weather: it’s smart, black and modern. There are four or five food trucks on the pavement, with a small club shop and a kiddies’ pitch on the way into the ground. I join the dozen people milling around at the ticket office and, after a quick glance at the plan, pay 10,000 won to sit in the East Stand. I hope it’s covered, as I haven’t brought an umbrella.
Their counterparts, the home ultras, occupy a small temporary stand erected right behind the goal at the north end. There’s a large bird emblem which rises and flashes its eyes behind them every so often. Which is cool. As these guys and girls are not under cover, the effect of the black replica shirts is heavily diluted by a number of white rain ponchos, but the dreich certainly doesn’t dampen their spirits.
What does do that is an early goal from the visitors, who are politely and generously invited by the home defence to create a simple chance and shoot. Gyeongnam have only this game and the next to save themselves from relegation, and they have started today like they have no intention of getting reacquainted with the second tier. Seongnam have already secured their own top-flight status and have nothing to play for except pride and the fans. And when did that ever motivate anyone?
The surface is wet and some of the players make ill-advised attempts at flashy manoeuvres in defence, but gradually the home team get a grip on the play. Their equaliser as half-time approaches is well deserved, and the whistle gives me licence to roam.
Sadly there is no alcohol on sale, and you can’t bring your own either: a serious man in a dark suit with an earpiece is going around looking for contraband. I’m not sure if he confiscates, or just tidies up, but he comes back past me with an empty bottle of soju and another of wine. I’m off to the club shop anyway – there are two! Today’s special offer is 30% off the Marvel and Minions ranges. Seongnam FC may not be what it once was, having spent the previous two seasons in the second division, but this is not a faded club reduced to penury by council budget restraints. These guys know how to merch. So I stocked up. A shirt (which was always going to be too small: the salesperson told me as much), a cork coaster, a scarf, a sheet of slogan stickers… and I couldn’t resist a yellow Seongnam Minions mug. One born every minute.

